Who are we?

Hi! We’re Matt and Ross, two vegans craving an old-fashioned hog roast. Back in 2018, unable to take down another bean burger, we decided to take matters into our own hands.

Together with our award-winning chef, we created a traditional hog roast roll, reimagined for a new generation

Now, in 2023, you’ll find us serving up the UK’s best vegan menu (officially) at our East London restaurant and convincing carnivores at events all over the country that choosing plant-based doesn’t mean compromising on amazing flavours!